Categorie: Business si economie

Think Like a Manager Don’t Act Like One | Harry Starren, pdf, ebook, epub, pret si librarii

Following the successful Think Like a Lawyer Don’t Act like One, we now present a book that presents, in the same format, 75 extremely short and visual management lessons. Like the lawyer the manager is a professional that many people have problems with. Mistakes managers make while managing people tend to fall into similar patterns – and they are all bad. This books will clarify those patterns in a very simple way to help the reader to avoid those mistakes that so many mangers make. The book has 5 sections: doing the good things (leadership), doing things good (organizing), doing things together (collaboration), doing things for the future (strategy) and doing things differently (the end of management, as we know it). Harry Starren is the former CEO of de Baak VNO-NCW, the premier leadership development institute in the Netherlands. He is a recognized expert on leadership and entrepreneurship and widely acclaimed as a publicist, lecturer and facilitator. As such he works at building on his previous successes with merging innovation with entrepreneurship. Harry Starren is an active member of a number of supervisory boards along with being an adviser on innovation to large European organizations

The Second Curve | Charles Handy, pdf, ebook, epub, pret si librarii

Charles Handy is one of the giants of contemporary thought. His books on management – including Understanding Organizations and Gods of Management – have changed the way we view business. His work on broader issues and trends – such as Beyond Certainty – has changed the way we view society. In The Second Curve, Handy builds on a life’s work to glimpse into the future and see what challenges and opportunities lie ahead. He looks at current trends in capitalism and asks whether it is a sustainable system. He explores the dangers of a society built on credit. He challenges the myth that remorseless growth is essential. He even asks whether we should rethink our roles in life – as students, parents, workers and voters – and what the aims of an ideal society of the future should be. Provocative and thoughtful as ever, he sets out the questions we all need to ask ourselves – and points us in the direction of some of the answers.

The Creator’s Code | Amy Wilkinson, pdf, ebook, epub, pret si librarii

Kevin Plank was relatively small for an American footballer, and when he weighed the cotton T-shirt he wore under his team uniform, he found it weighed three pounds because it was so drenched in sweat. Knowing he couldn’t hinder himself in this way, he set about finding a material that wasn’t so absorbent. Going to a local fabric shop, he soon learned that synthetic materials would not take in as much sweat, so he had a shirt made and found it added just four ounces over the course of a game. When he gave some team-mates samples to try, they also soon saw the advantages. He began to produce the shirts commercially, and now Under Armour is a $2 billion global brand used by people from every sport. Packed with fascinating and inspirational tales of success, Amy Wilkinson’s brilliant book explains the six essential skills required by entrepreneurs to achieve their dreams. Based on in-depth interviews with the founders of numerous global brands, from eBay to Spanx, from LinkedIn to PayPal, she shows just what they did and what set them apart. For the key to being a successful entrepreneur isn’t necessarily about being ‘first’, it is about being the ‘only’ one, and devising a new formula where none previously existed. Above all, these stories show how – if you follow the right steps – anyone can become a successful entrepreneur.

How Business Works | Dk, pdf, ebook, epub, pret si librarii

Defines and explains the key concepts behind business, finance and company management. With the right knowledge, business does not have to be difficult. Do you know the difference between profit margin, gross profit and net profit? What is cash flow or a limited company? How Business Works answers hundreds of questions and is an invaluable reference for anyone wanting to learn about business. This unique guide explains complex business concepts using simple, easy-to-understand language while defining hundreds of business terms such as stocks and shares, limited companies, partnerships and bond issues. Essential know-how is offered on everything from starting a small business to marketing your company and building your teams. No other business book explains the subject visually and in such a concise and immediate manner.

The Obstacle is the Way | Ryan Holiday, pdf, ebook, epub, pret si librarii

We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling ‘modern Machiavelli’ Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better.If the competition threatens you, it’s time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, if your brand is generating controversy – it’s also potentially generating publicity.The Stoic philosophy – that what is in the way, is the way – can be applied to any problem: it’s a formula invented more than 2,000 years ago, whose effectiveness has been proven in battles and board rooms ever since. From Barack Obama’s ability to overcome obstacles in his election races, to the design of the iPhone, the stoic philosophy has helped its users become world-beaters.

Sales Mind | Helen Kensett, pdf, ebook, epub, pret si librarii

We’re all selling something every day, whether at work or closer to home. But with advanced technology and mass competition, it’s never been harder to capture people’s attention. That’s why we need to develop our sales mind: mastering our innate selling skills will help us cut through the noise in any situation.Drawing on the wisdom of psychology, mindfulness and cultural history, as well as a lifetime in sales, Helen Kensett has created 48 beautifully illustrated tools to help you:- become more focused, and develop a more mindful approach- gather crucial knowledge about your buyer, market and what you’re selling – identify and communicate clearly the key aspects of your pitch- up your creativity, generate the best ideas and close the deal.From quick tricks for getting focused to simple skills like writing killer emails, Sales Mind is full of practical tools, real world tips and psychological insights to help you improve your selling at every step.